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The music and sound design in any given piece of work, whether a feature film, a television commercial or a viral video, should be the foundation for a strong, specific, calculated emotion. Far more than simply being heard, it should be felt.

In the heart. In the gut.


And that feeling, even on the most subtle level, should say everything that words cannot, and remain with you far after the fact.


That’s the power. That’s the secret.

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